Using YouTube for Your Business

youtube on an ipadWith the impact of Facebook, twitter, and LinkedIn on the world of business, we have forgotten about a major component that more and more businesses are using to build their clientele: YouTube.

More than 1 billion users visit YouTube each month, and YouTube reaches more United States adults ages 18-34 than any cable network. Watching videos is growing in popularity, and many people would rather watch a video instead of reading a large chunk of information. In order to adapt to the changes in how clients receive their information, learning how YouTube can help your business is pertinent to your success.

Here are a few things to keep in mind when thinking of using YouTube for your business:

Get your message to a wider audience: It’s so easy to share a video. If you watch something that’s interesting, you’ll send the video onto a friend or share it on your Facebook wall. If your friends find it as interesting as you did, they will probably share it, too. Pretty soon, your video is being seen by a wide audience. Videos are much easier to syndicate via social media, industry websites, and brand partnerships.

Show your personality: It’s nice to see the person or people behind a business, and it helps your clientele form a deeper connection with your business. You will be more than just words on a paper; you’ll be a three dimensional person that they can relate to.

Show your skills: Demonstrate what you know in your videos, and let your clients and future clients see that you are an expert in your field. Do you sell products? Create a video that shows how to use them. Do you have some frequently asked questions from your clients? Show them the answer in a video by using screen shots and offering tutorials.

YouTube videos pair well with a blog: We’ve discussed before the importance of a blog. By adding video to your posts, you can present your business visually instead of with just written text.

Gigaom has an excellent list of ways to use YouTube for your business, and it’s worth checking out for more ideas on how to start and keep your YouTube channel going.

Here at Integrated Consulting Group, we specialize in the design, development, and customization of SAP Human Capital Management business software for leading edge North American companies with global reach. Have any questions about SAP? Feel free to contact us via the contact page of our site, or on Twitter or LinkedIn. We’d love to hear from you.

photo credit: Yutaka Tsutano via photopin cc