Archive for May, 2014

3 Takeaways from Last Week’s Shutterfly Mishap

A few months back, we discussed how social media has a large number of uses in HR, from finding new recruits to managing and branding your company. What we didn’t mention then was how social media can help in crisis management. A few weeks ago, Shutterfly (a company who helps its customers turn photos into photo books, stationery, and countless other gifts) accidentally sent out an email to many of its customers congratulating them on their new arrivals. The problem was that ... Read more

Listening Up: Why Listening Is So Important as a Business Owner

One of the most important responsibilities of a business is to make sure each employee feels valued. What’s the best way to do that? The web is full of advice on how to help your employees succeed as members of your business. But where’s a good place to start? By listening to your employees. Sounds pretty easy, right? Except thinking honestly, many of us know that it really isn’t. There are so many things going through our minds during a work day that actually ... Read more

Is “Unplugging” Right for Your Business?

In recent years, there’s been an increase in people speaking out against certain types of technology and our dependency on the Internet, smart phones, social media, and iPads (to name a few). In March, there’s even a National Day of Unplugging that asks people to pledge against using their phones, social media, and the Internet for twenty-four hours. In a recent article published on the New Yorker's website, Casey N. Cep wonders how the digital age turned into the age of technological anxiety. ... Read more

How a Blog Can Make Your Business Better

In February, we talked about how HR can effectively use social media. A blog is an extension of social media, and in many ways can do more for your business than what Facebook or Twitter alone can. Blogging can be a great tool for HR departments, especially when trying to drive potential clients to your website. Here are a few examples of how a blog can be a great addition to your business: Accountability: In order to write an efficient business blog, you ... Read more